Friday November 11th: Ahlens City in Göteborg kl 12-14 (Nordstan)
Saturday November 12th: Ahlens City in Stockholm kl 12-14 (Klarabergsgatan)
I really hope you guys can make it because it would be so fun to meet you!! The perfume is OFF THE CHAINS amazing and I’m so proud of what we’ve created <3
We are HERE! After a long day of traveling we’ve finally made it to Helsingborg. The flight was actually good! It was a bit bumpy but not too bad. For my birthday Sara gave me a Giving Key necklace that says ”fearless” on it, and she told me it was to help me when I fly :). It sounds weird but I believe it worked!!! I didn’t have that ”tense” feeling that I usually have when I’m up in the air. Although all of the red wine might’ve had something to do with my state of calmness haha. The whole point of the Giving Key necklace is that you are supposed to give it to someone else when they need it more than you. I love that!
Tomorrow is the Montazami Brand holiday pop up shop! We are revealing some of our new styles so I can’t wait to see what everyone thinks of it. To those of you who are coming, see you tomorrow!
Taking off to Sweden today for the Montazami Brand press trip! We are so excited to launch the White Label Eau de Parfum together with you guys at Åhléns. We have signed 1000 mini tote bags for the first 1000 people who buy the White Label on November 11th and 12th. Will I be seeing you guys there? If you’re around either of the two areas, it would be so nice if you could come so I can meet you guys!
November 11th: the official launch date at Åhléns City, Göteborg (Nordstan, Östra Hamngatan 18)
November 12th: Åhléns City, Stockholm (Norrmalm, Klarabergsgatan 50)
At the events we will be taking photos, signing post cards, and hanging out with all of you to celebrate our beautiful new scent. You guys can get some holiday shopping done while you’re at it, because perfume is the perfect Christmas gift for someone special! It is a 50 mL bottle for 595 kr. Can’t wait for you guys to smell it!!!
Wearing: sweater: Somedays Lovin from Lulu’s [HERE] // boots: Stuart Weitzman [HERE] // bag: ZARA // gold palm tree watch: Nixon X Amuse Society [HERE] // H necklace: Dana Seng Jewelry [HERE] // key necklace: The Giving Keys // belt: Lovers + Friends
This sweater dress tho… perfect with the thigh-high boots. It’s so much easier to wear something with slits rather than finding a dress/skirt that ends before the boots start. The mustard color is so nice too. I used to hate the mustard yellow on clothing but now I absolutely love it. I’m also helping to launch the new collaboration between Nixon and Amuse Society. They designed some watches together and this one was my favorite. It might be a little tough to see it clearly here but its all gold with a thin black palm tree frond on the dial. Love it!
HAPPY FRIDAY (even though it feels like Monday??) I guess that’s the feeling when you go to a Kanye concert on a party bus in the middle of the week haha. Well I’m happy it’s Friday anyway 🙂
We have much to do before we leave for Sweden on Monday. We have to pick up a TON of inventory on Saturday and shoot product shots for all of our new arrivals for the holiday collection. I’m so excited because we finally bought our own studio lighting (we were kinda bouncing around from different studios before). It was a bit expensive but it will be SO worth it, especially since our brand is only online at the moment. By the way thank you to all who RSVP’d to our Helsingborg pop-up shop! It filled up so quickly…. you guys are the best 🙂 Can’t wait to see you on Wednesday for our glöggmingel!
jacket: House of Harlow // skirt: NBD // shoes: RAYE // bag: Strathberry // H necklace: Dana Seng Jewelry // black stone necklace: Emma Israelsson Stockholm
KANYE was amazing to say the least. We went with the Revolve crew so they obviously hooked it up with a party bus, tons of tequila, and floor tickets. Tons of different bloggers (many of which I have followed for years, like Sincerely Jules and Tash Oakley) were with us and everyone got to know each other so much more than just a regular ”party”. Sometimes at regular parties it’s so hard to actually talk to someone beneath the surface, does that make sense?
Kanye’s performance was perfectttt. There was nothing but him and the stage. No backup dancers, no nada. And he kept you singing and dancing the whole time. I think Kanye’s floating stage idea was genius… it was so cool to stand right under him! You kinda have to stay a little back though so you don’t break your neck though haha.
How cute were these outfits tho?! Sara and I thought we should go big or go home, complete with shiny gold jackets. I think we might’ve stood out in the crowd because we both thought Kanye was staring right at us. Does every girl think that at a concert haha?! ”We totally made eye contact!!” lol.
Some photos from the Cloud Hunter shoot! So fairy-ish and Little House on the Prairie-esque!!
It’s an extra happy Wednesday for me because I’m going to the Kanye West Saint Pablo Tour concert tonight with Revolve! We’re taking a party bus to the concert… don’t remember the last time I went on a party bus? but they are so much fun 🙂 Sara and I picked out an outfit from their website and it arrived this morning, but I opened it to see that I accidentally got another’s blogger’s package and she got mine! I am not about to squeeze into her size 24 jeans haha. We are going to bring each other’s outfits to the party bus and we’ll change quickly there. Kinda sucks because I won’t be able to shoot outfit pics before or pick out the right jewelry, but I think it’ll be just fine. I’m so excited!! The Kanye concerts have been looking so fun… with his stage on top of the crowd. Although I would be nervous that the stage would fall so I wouldn’t dare going under there haha. #AlwaysThinkingOfTheWorst
Yay!!! Get ready for an evening of Swedish glögg and tons of holiday shopping, because you’re invited to the Montazami Brand pop-up shop in Helsingborg, Sweden! We will be revealing part of our exclusive holiday collection and offering discounts on all clothing. Trust me you guys do not wanna miss this! It is next Wednesday, November 11th.
The guest list is limited and it will fill up quick so make sure you RSVP you and your guest(s) as soon as possible to the email provided! I’d love to know who of my readers have RSVP’d so comment below once you have 🙂
MUCH LOVE xx
Busy day today! Working from morning to night, nonstop. It feels great. Everything is going really well for Montazami Brand. Our holiday collection is releasing soon and everything is just gorgeous, I can’t wait to show it off to you guys. Palazzo pants, pinstripe jumpsuits, wrap tops, silk and lace tops, long skirts, and long dresses ALL in the BEST materials. Keep an eye out for my post about our upcoming Holiday Pop Up Shop in Helsingborg, because you guys are invited!
So I leave for Sweden next week for the launch of Montazami Brand’s White Label perfume (EXCITING!!!) and I’m already thinking about what I’m going to pack. I need to find two beautiful dresses for our two launch days, something that fits with our ”fairytale” perfume vibe. I also plan on bringing very Gigi Hadid in Paris-esque clothes. Like something like this look, a sweater dress with a side slit and tall over the knee boots. Other Gigi-ish clothes are over-size trench coats, high-rise skinny jeans, big sunnies, and crop tops. I might have to trade in the crop tops for something a little warmer though…. I heard it almost snowed there in Sweden tonight?! Shiiiiit.
I wanted to share my outfit deets from my day in Santa Barbara a couple weeks ago (pre-pee fiasco, read that story here). Looking back, I don’t like the black shorts underneath. In fact I hate them haha. I need to get a burgundy colored bralette and shorts to wear so it doesn’t clash so much. Ahhh now I’m cringing haha. If you guys ever wear a see-thru lace dress like this, learn from my mistake and wear a more neutral color underneath!
On the other hand, I’m wearing my cute new watch from BOOM, which is a brand that lets you customize and build your own watch right from their website. I spent a good thirty minutes deciding between the different bands, dials, and top rings and ended up building this tan one, and another black one! When you buy a clock from BOOM you can register it at their website and get an extended warranty for 2 to 3 years 🙂