The day is finally here, the day I can tell you guys what I have been longing to tell you for months and months and months.  Montazami Brand is launching a perfume!!!  It is called White Label, Eau de Parfum.  We have been working endlessly to create a perfume that represents who we are as women, and we are so excited to now share it with you!

The White Label is everything we wanted it to be.  It embodies elegance and sensual femininity, opening with a radiant aroma of grapefruit blossom and following with soft notes of jasmine and white musk.  The three of us have always had a fine appreciation for fragrance and very similar taste in perfumes, so creating one of our own just made sense to us.  We have developed it together with our friends at Dofta, a family-owned fragrance company from Sweden.  To give you guys a better idea of what it smells like, I’ve listed the top, heart, and base notes below:

Top Notes: quince, pink grapefruit blossom

Heart Notes: jasmine, blue iris, hyacinth

Base Notes: musk, cedar wood, amber

November is going to be a very exciting month for us because we get to come to Sweden for a mini perfume tour!  The official launch date is set for November 11th at Åhlens in Gothenburg.  We will be having a launch party/signing there to introduce you guys to the perfume, and everyone is welcome!  The next day, on November 12th, we will be at Åhlens City in Stockholm.  If you guys are close to any of those two cities, it would mean so much to us if you came!  You have to come smell this amazing perfume for yourself… and hopefully you’ll leave with one of your own!

November 11th: Åhléns City, Göteborg (Nordstan, Östra Hamngatan 18)

November 12th: Åhléns City, Stockholm (Norrmalm, Klarabergsgatan 50)

We have put together a little statement about the White Label and what it means to us:

In creating the MONTAZAMI BRAND WHITE LABEL Eau de Parfum we wished to reflect the true sense of who we are as women in the Montazami family; celebrating our heritage, strength and femininity together.  Making this perfume allowed us to revisit all of the wonderful memories our family has experienced over the years—including the light and floral aroma of hyacinth filling our home as we celebrated Persian New Year, as well as our beloved grapefruit tree in the backyard.  We were able to incorporate the scents that remind us of our happiest moments into a fresh and elegant perfume that we call the White Label.  This we want to share with you – in a perfect dose of freshness!

And in Swedish…

När vi tillsammans funderade på hur vi ville att vår efterlängtade parfym skulle vara, så önskade vi att den verkligen kunde återspegla vilka vi är som kvinnor i Montazamifamiljen. Vi ville hylla vår historia och vår plats på jorden, men även vår styrka och vår kvinnlighet – allt på samma gång i härligt lyxiga droppar! MONTAZAMI BRAND WHITE LABEL innehåller doftnoter som påminner oss om våra lyckligaste stunder som familj; den blommiga aromen av hyacint från när vi firar det Persiska Nyåret, och doften från vårt älskade grapefruktträd som står i vår trädgård. Doften är uppfriskande fräsch och elegant lättburen – exakt så som man önskar att en parfym ska vara. Vi hoppas att ni vill dela den med oss!

I will be sharing more photos and text about the story of how we came to make our own perfume, along with other details and information over the course of the next month.  But I want to hear what you guys think?!  We can’t even believe it’s real <3

Comments 2
  • A Post author

    Amazing news! Will the perfume be availiable in all Åhléns stores in Sweden after november 12th? I will not be able to attend the events, but I would love to try the perfume soon!


    • hannamontazami Post author

      Yes I it will be at select Ahlens stores, but we do not have the official locations yet so I will keep you posted!! Thanks for reading love xx <3



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